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  • Peace Please

  • It's all about the prints- Each piece has been made sustainably using fabric off-cuts and organic cotton
  • Pre-loved Clothes Restyled with Love

  • Available @ Selfridges
  • 3 Ways We Stay Sustainable

  • - Off-cuts - Hand-Made - Pre-owned fabrics
  • Custom Denim Shorts Available to Order

  • We can upcycle shorts or jeans you already own

Peace Please

It's all about the prints- Each piece has been made sustainably using fabric off-cuts and organic cotton Shop Here

Pre-loved Clothes Restyled with Love

Available @ Selfridges SHOP HERE

3 Ways We Stay Sustainable

- Off-cuts - Hand-Made - Pre-owned fabrics

Custom Denim Shorts Available to Order

We can upcycle shorts or jeans you already own Place your order

African Print Bunny Ears

  • Easter Bunny African Print Headband
    Regular price
    £17.99 GBP
    Sale price
    £17.99 GBP
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  • Easter Bunny Headband- Patchwork African print
    Regular price
    £24.99 GBP
    Sale price
    £24.99 GBP
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Behind the Scene - The Selfridges Collection

We have teamed up with Selfridges to produce a sustainable line.

In a move to produce less waste we have utilised leftover fabric scraps and pre-loved clothes to create custom designs.

All designs have been made on a backdrop of gentle organic cotton which is also better for the environment.

About Us

Dionne Gooding is a London based brand. If you are familiar with us you will be aware that our fashion journey started with footwear. However due to the pandemic we have pivoted into creating hand-made, fun casual pieces, using African print fabric with a London edge.

Dionne Gooding offers a range of statement garments as well as a custom-made service, where they work with customers to bring their dreams to life.

Sustainability is a key aspect of the brand. From designing shoes Dionne Gooding knows to well how easy it is to waste fabrics. They do their best to get really creative with off-cuts and preloved garments to make quirky patched work motifs.

All designs are hand-crafted in her South London studio, using applique, a traditional embroidery technique.

If you would like some unique customised designs, you can choose from our collections or Contact us to create the style of your choice.

New Collection Exclusive to Selfridges

SHOP HERE

New Collection

  • Peace Sweater- Unisex African Print Sweatshirt
    Regular price
    £44.99 GBP
    Sale price
    £44.99 GBP
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  • Peace & Love Hoody- Unisex African Print Sweatshirt
    Regular price
    £44.99 GBP
    Sale price
    £44.99 GBP
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  • Grey Peace Hoody- Unisex African Print Sweatshirt
    Regular price
    £44.99 GBP
    Sale price
    £44.99 GBP
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    Unit price
    per 
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