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  • Pre-loved Clothes Restyled with Love

  • Available @ Selfridges
  • 3 Ways We Stay Sustainable

  • - Off-cuts - Hand-Made - Pre-owned fabrics
  • I Love St.Mortiz

  • Perfect Valentines Gift
  • It's all about the prints

  • Each fabric is sourced sustainably by designer Dionne Gooding

Pre-loved Clothes Restyled with Love

Available @ Selfridges SHOP HERE

3 Ways We Stay Sustainable

- Off-cuts - Hand-Made - Pre-owned fabrics

I Love St.Mortiz

Perfect Valentines Gift SHOP HERE

It's all about the prints

Each fabric is sourced sustainably by designer Dionne Gooding Shop Here

Behind the Scene - The Selfridges Collection

We have teamed up with Selfridges to produce a sustainable line.

In a move to produce less waste we have utilised leftover fabric scraps and pre-loved clothes to create custom designs.

All designs have been made on a backdrop of gentle organic cotton which is also better for the environment.

About Us

Dionne Gooding is a London based brand. If you are familiar with us you will be aware that our fashion journey started with footwear. However due to the pandemic we have pivoted into creating hand-made, fun casual pieces, using African print fabric with a London edge.

Dionne Gooding offers a range of statement garments as well as a custom-made service, where they work with customers to bring their dreams to life.

Sustainability is a key aspect of the brand. From designing shoes Dionne Gooding knows to well how easy it is to waste fabrics. They do their best to get really creative with off-cuts and preloved garments to make quirky patched work motifs.

All designs are hand-crafted in her South London studio, using applique, a traditional embroidery technique.

If you would like some unique customised designs, you can choose from our collections or Contact us to create the style of your choice.

New Collection Exclusive to Selfridges

SHOP HERE